The Pandemic Pivot

Faced with the possibility of cancelling the Western Dressage Association of America World Show, WDAA made the bold decision to host it on-line.

At 8 years old, WDAA is a young organization. But, it has already shown deep care and understanding for their membership base and their horses. Faced with the pandemic crisis, they chose to light their own path by making the bold decision to move this HUGE show on-line. They called it “The Pandemic Pivot.” The executive and show management team were faced with many questions and challenges. Would the membership accept this change? Would it work? What would the basic construct be?

Well, not only did the membership embrace the idea, a very large number of people who had never shown in a Western Dressage show decided to try it out. It gave the pros a way to show-off their skills and help show others what Western Dressage is all about. Newbies to the sport were also able to compete without the expense and pressure of a World Show venue. Anticipation among the membership was high and although there may have been a few hiccups along the way, they were minor and easily overcome.

So, what were the end results?

• Increased member enrollment - growing the organization and the sport

• Expanded geographic reach - with riders from Hawaii and at least 3 continents

• Huge educational opportunity - top rides (with their scores and comments) will be posted in their learning management system

• New friendships and fellowships - members shared their thoughts and encouragement on the WDAA Social Corral

Way to go WDAA! You truly did the Pandemic Pivot well. We can’t wait to see what 2021 brings!